KISS Beauty Partners with Niftmint for First Beauty NFT

Introduction

In the ever-evolving beauty world, brands continually search for ways to engage their customers in innovative and meaningful ways. KISS Beauty, a globally renowned false hair and nail manufacturer, embraced the exciting world of Web3 with the help of Niftmint. Their journey into the world of Non-Fungible Tokens (NFTs) marked a significant milestone in the beauty sector.

The Birth of an Idea

Back in February 2022, KISS Beauty recognized the potential of Web3 and sought the expertise of Niftmint to integrate a Web3 campaign into their forthcoming product releases. After intensive brainstorming sessions with KISS Marketing’s core team, Niftmint crafted the NFT Strategy Playbook for KISS, ensuring a seamless introduction of their Web3 initiative. The playbook encompassed:

• Preliminary program introductions

• User interface blueprints

• Technical prerequisites

• Extended launch strategies and performance metrics

• Marketing strategies tailored for both crypto enthusiasts and novices.

Armed with this strategic playbook, the teams dived into the planning and realization of KISS's debut NFT campaign.

Developing the Campaign

While formulating the campaign, Niftmint prioritized:

1. Safeguarding KISS's esteemed brand reputation.

2. Designing a campaign that appealed to all, irrespective of their crypto knowledge.

3. Ensuring that the campaign reflected KISS’s comfort level and vision about cryptocurrency.

For an impactful TikTok influencer marketing drive, KISS partnered with the pioneering creative marketing agency, Movers+Shakers.

Niftmint took command of several campaign components, such as:

• Designing accurate and appropriate public communication.

• Offering continuous consultation on crypto-related decisions.

• Creating the campaign website and managing NFT Smart Contracts.

• Organizing crypto-focused press releases and PR engagements.

The Launch and Its Impact

Come May 2022, the buzzworthy KISS NFT contest was unveiled, supported by dynamic marketing strategies across various social media platforms. Fans flocked to the dedicated NFT Giveaway website, www.KISSUSA.com/NFT, where they effortlessly participated without any crypto prerequisites.

The campaign’s success was evident:

• Over 2 million press release impressions.

• Thousands of active engagements across social media.

• An impressive 2,000+ contest entries.

This campaign bolstered KISS’s Masterpiece Collection, particularly the false eyelash segment. Out of the numerous participants, four lucky winners enjoyed an exclusive experience, including a comprehensive introduction to blockchain wallets, NFT transfers, and the perks that came with the NFTs, such as the enviable 'Glam' squad and the entire KISS Masterpiece Lash PR Collection.

A Revolutionary NFT Collection

KISS’s groundbreaking journey into the NFT realm included four unique NFTs, mirroring the styles from their latest Lash Coutre Masterpiece line. The four fortunate winners of the giveaway not only received an NFT each but were also treated to premium beauty experiences, including a glam squad session, exclusive masterclasses, and a gift set featuring the entire Lash Coutre Masterpiece collection.

Annette DeVita-Godstein, the senior vice president of global marketing at KISS, aptly summarized the campaign's innovative spirit, praising KISS’s commitment to staying ahead of the curve and valuing their tech-savvy customers.

Acknowledging the Partners

The NFT line’s success can be credited to several partners. Niftmint, an NFT commerce infrastructure firm, offered the required technology for the NFT launch, while Movers+Shakers expertly managed the campaign's digital marketing aspects.

In Conclusion

KISS Beauty’s successful foray into the Web3 space, with the unwavering support of Niftmint, has set a precedent for other brands to reimagine customer engagement. As the lines between technology and beauty blur, it's evident that the future of the beauty industry is not just about looking good but also about innovative, interactive experiences.

NFTs for Brands presentation at retail commerce and subscription conference, SubSummit

On September 22, Niftmint CEO & Founder Jonathan G. Blanco, spoke at SubSummit.

About the Conference

The SubSummit Conference is an annual conference dedicated to the subscription economy for DTC retail and eCommerce brands. This years event was held in Dallas, TX, along with virutally.

NFT Presentation at SubSummit

Niftmint Founder and CEO, Jonathan G. Blanco, recently spoke at the SubSummit Conference to a room full of brands, retailers, and eCommerce professionals about "What is an NFT?", how Brands have gotten involved so far with NFTs, and how Brands can sell NFTs on their channels using Niftmint.

Read recent article "What is an NFT?"

Watch complete NFT for Brands presentation below

---

About Niftmint

Niftmint integrates with Brands to simply mint, sell, and custody NFTs on their websites or apps without needing to manage cryptocurrency or a crypto wallet. The thought of selling NFTs can be overwhelming for brands due to cryptocurrency, minting, and custody, which why Niftmint handles this all on behalf of the Brand and their customer, allowing the transactions to occur via credit card.

If you are a Brand or partner who like to discuss your NFT strategy and begin selling NFTs, please visit Niftmint.com and fill out the Contact Us form.

What is an NFT?

By now you have likely heard the term NFT, but what exactly is it?

Once obscure and understood by only a fraction of crypto enthusiasts, NFTs have slowly made their way into the public conversation with mainstream media sharing stories about the digital artist known as Beeple selling his NFT artwork for $69 million at Christie's; Visa purchasing a CryptoPunk for $150,000 as an artifact and to show their bullishness on cryptocurrency, and sports stars like Stephen Curry, Von Miller, Dez Bryant, and LaMelo Ball being part of the Bored Ape Yacht Club.

If you haven't seen NFTs in the news, you've likely encountered discussion on social media from friends, family, or work colleagues mentioning an NFT they purchased in their post, changing their profile picture to an NFT avatar, or sharing their thoughts on the future of NFTs.

If you still don't know what an NFT is, no need to worry. We will be sharing a comprehensive look at the logic, technology, and business opportunities of NFTs.

What does NFT mean? Does it stand for something?

To best understand an NFT, let's break it down into all of its parts and describe what each element means in and out of the NFT use case.

Fungible

Let's break that down further starting with the meaning of the word fungible, which is something that is not unique but rather replaceable in nature due to its likeness or comparableness to something else for example a dollar or even a Bitcoin. The value of a dollar is the same as the value of any other dollar. If you had a dollar and exchanged your dollar with someone else's, you'd still have a dollar. Same with Bitcoin, if you swapped your Bitcoin with someone else's Bitcoin the same value would be assessed. You are no better or worse off for the exchange.

Non-Fungible If fungible items can easily be replaced or exchanged and represent the same value, non-fungible items are the opposite, as in they are unique or one-of-a-kind. Items that could be categorized as non-fungible include art, music, trading cards, memorabilia, a house, or land. Each item is unique and likely has varying values. Even if two items had the same value, they would still be non-fungible as they are different or if part of a series would have identifying markers (ie. 1 of 10).

Token

A token in regards to cryptocurrency serves as an asset or unit of measure with a monetized value often residing on a blockchain. Tokens can be used to pay for use of the underlying platform or to exchange value on the network.

While ETH is a coin backed by the Ethereum blockchain, the most common cryptocurrency token is Ethereum's ERC-20 token which is a standard for building and minting Smart Contracts. Ethereum's token standard allows for anyone to create their own ERC-20 tokens.

Non-Fungible Token

A Non-Fungible Tokens is similar to a crypto token, though they store more information and uniquely identify items or assets. Information in the form of metadata is often stored in a locally hosted environment, with the ownership of that information being directly tied to the NFT on the blockchain. NFTs use the ERC-721 token standard which allows for different tokens tied to the same Smart Contract to have different values based on age or rarity. ERC-1155 allows items to be held in a single contract, differentiated by one another with minimal data.

NFTs primarily are based on Ethereums ERC-721 and ERC-1155 standards. There are other blockchains outside of Ethereum that have NFTs such as Solana, Tezos, Polkadot, and others.

Personas of NFTs: Artist, Buyer, and Marketplace

When we think about NFTs, we need to think about who is involved with the NFT process; the Artist, Buyer, Platform, and Collector.

Artist

The Artist is the creator of the art. Artists create digital works of art such as painting, drawing, videos, or music, and then add metadata via descriptions, features, and rarity which will be part of the NFT. The flexibility for artists is tremendous as they can create variations of their art, create collections, or one-of-ones.

Buyer

The Buyer is the consumer of the artwork, just as they would be in the physical world. Buyers can purchase art that speaks to them from the artists they support. A buyer can hold on to the art piece and be a collector, just as they might collect any other item in the physical or digital world. Buyers can also become sellers or flippers of the artwork, purchasing the art for the intention of selling at a higher price in the future.

Marketplace

Marketplaces are currently where people go to purchase NFTs from Artist or from Buyers who have turned into Sellers. The most well know NFT marketplaces are OpenSea, Super Rare, Rarible, and Nifty Gateway. Art is minted (created) to the blockchain from these marketplaces to be listed, sold, and collected.

How to purchase an NFT

In order for someone to purchase an NFT, they typically need to go through a cryptocurrency workflow involving purchasing Etherereum and connecting a cryptocurrency wallet, most often a Metamask wallet. The user transfers their Ethereum to the Metamask wallet and these are the funds used to purchase the NFT on the Marketplace.

There are some Marketplaces that offer the ability to pay with a credit card, though typically this involves purchasing Ethereum in the marketplace at a higher than market rate and then using it for the instant purchase.

Upcoming Article Preview

Brands: The newest players in NFTs

While NFTs have primarily been taken up by Artists and Content Creators, there have been several brands that have been experimenting with NFTs. Brands like Coca-Cola, Pringles, Charmin, DKNY, Dolce&Gabanna, Taco Bell, Pizza Hut, Visa, and many others.

Brands getting into NFTs today are guided into a workflow that is not native to their shopping environments and adds layers of complexity that neither they nor their customers are accustomed to.

---

About Niftmint

Niftmint integrates with Brands to simply mint, sell, and custody NFTs on their websites or apps without needing to manage cryptocurrency or a crypto wallet. The thought of selling NFTs can be overwhelming for brands due to cryptocurrency, minting, and custody, which is why Niftmint handles this all on behalf of the Brand and their customer, allowing the transactions to occur via credit card.

If you are a Brand or partner who would like to discuss your NFT strategy and begin selling NFTs, please visit Niftmint.com and fill out the Contact Us form.