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Brand & Tokenization News


Laptop displaying software dashboard screens labeled "mintloops." Text: Introducing mintloops. Background: dark blue gradient. Mood: professional.

April 24, 2025 | Seattle, WA


In eCommerce, most customer insights come after a product is sold, through reviews, returns, or customer support tickets.


But what if you could learn what your customers think before they buy?


Meet Mintloops: a new kind of feedback tool that lives directly on your storefront, helping brands capture pre-purchase product feedback in real time. Whether you're testing new SKUs, launching a fresh collection, or want to know which colorway your audience prefers, Mintloops gives you answers before you commit to inventory, marketing, or scale.


What Is Mintloops?

Mintloops is an eCommerce integration that lets customers rate and react to your products before purchasing. Brands can feature any combination of products in a clean, stackable view—think of it like a swipeable, mobile-first rating experience—where customers give quick 1–5 ratings on what they like, what they don’t, and what they’d buy.


It's fast. Frictionless. And deeply revealing.

Laptop with Mintloops rating screen for Oxford Cotton Shirt. Maroon shirt shown, priced $79.50. Five-star rating option, navigation buttons.

Why Pre-Purchase Feedback Matters

Most brands only get feedback after a product hits the market. By then, the budget is spent. The inventory is stocked. The campaign has launched.

Mintloops flips the script. It gives you:

  • Early signals on customer interest and intent

  • Actionable insights before inventory or ad spend

  • Real-time feedback that informs product decisions

  • A built-in engagement loop that strengthens customer connection


In short, you don’t have to guess anymore. Your customers will tell you what they want—before they ever click “buy.”

Laptop screen displaying Mintloops dashboard with feedback and campaign stats. Notable details: 1,443 total feedback, 3 active campaigns, and 16.8% conversion rate.

How It Works

1. Install via your eCommerce Platform

Brands can install Mintloops from the eCommerce platform's app store (like Shopify), giving them access to the tool right within their dashboard.

2. Set Up a Stack View of Products

Choose individual items, collections, or seasonal drops. Create a simple, scrollable rating experience that your site visitors can engage with directly.

3. Customize the Experience

Personalize messaging, define your rating questions, and even choose a reward (if any) for customers who complete the loop, like early access, discounts, or loyalty points.


4. Collect Actionable Pre-Purchase Data

As customers rate products, you get live insights on what’s resonating. Sort feedback by product, user, time, or preference score—helping you decide what to promote, pause, or tweak.

Laptop screen showing a product catalog with sweaters and shirts using Mintloops. Prices, star ratings, and action buttons are visible.


The Value of Continuous Feedback—Before the Sale

Mintloops Real-Time Product Feedback

Mintloops is about looping customer sentiment into product strategy before you make the big decisions. Use it to:

  • Prioritize what to feature on your homepage

  • Test customer interest before buying inventory

  • Launch collections based on real demand signals

  • Improve product-market fit by listening early


When paired with Niftmint’s digital twin technology, Mintloops becomes part of a larger engagement and authentication stack, one that starts before purchase and extends far beyond.


Make Smarter Decisions. Before Checkout.

Whether you're launching new products or simply want to better understand your audience, Mintloops real-time product feedback helps you move from guesswork to insight—and from passive storefront to dynamic engagement.


Because feedback shouldn't be an afterthought, it should be the start of your product journey.


Start capturing pre-purchase product feedback today.


Because the best time to listen... is before they buy. Reach out to info@niftmint.com to learn more!


Niftmint Accepted into Winter '24 1871 Web3 Innovation Lab
Niftmint Accepted into Winter '24 1871 Web3 Innovation Lab

Exciting news from the forefront of the Web3 revolution! We are thrilled to announce that Niftmint has been selected as a member of the inaugural 1871 Web3 Innovation Lab, a groundbreaking initiative in partnership with the U.S. Blockchain Coalition and WTIA. This selection marks a significant milestone for Niftmint, affirming its position as a trailblazer in the tokenization of commerce and underscoring the innovative potential of Niftmint's technology.


A Diverse Cohort Driving Web3 Innovation

The 2024 Web3 Innovation Lab cohort comprises 28 growth and late-stage startups that are leading the charge in Web3 innovation. These visionary companies are working on a variety of key areas, including:


  • Building out Digitally Native Middleware

  • Advancing All Things Identity

  • Enabling Government and Enterprise Solutions

  • Developing Use Cases for the General Public

  • Innovating on Layer’s 0’s and 1’s


Niftmint stands out within this diverse group for its unique approach to authentication and security of products and experiences for Brands and Enterprises through the use of tokenization. As an API first company, Niftmint embeds directly into the platforms of Brands and Enterprises so they can easily originate, offer/sell, and custody tokenized products with the same simplicity and ease as anything else in their product offering, without requiring in-depth technical knowledge.


About the 1871 Web3 Innovation Lab Program

The Web3 Innovation Lab offers a dynamic 4-week hybrid program, blending virtual and in-person experiences across January, February, March, and April 2024. This immersive program is designed to foster collaboration, innovation, and growth, culminating in the 2024 Web3 Innovation Summit on April 18, 2024. This capstone event, open to the public, will showcase the achievements and advancements made by the cohort members.

Participants, including Niftmint, will benefit from an ecosystem rich in mentorship, resources, and networking opportunities, enabling them to scale their solutions and impact the Web3 space significantly.


Why Niftmint's Selection Matters

Niftmint's inclusion in the 2024 Web3 Innovation Lab cohort is not just a win for the company but a testament to the lab's recognition of tokenization's growing importance and potential. By providing a platform that demystifies tokenization and treats it as an evolution of digital, Niftmint is poised to push the boundaries of what tokenization can achieve, pushing past the initial perception around NFTs and towards a world in which all products and experiences have their tokenized equivalents, while also supporting digital products that are tokenized from origination.


The selection into 1871 provides Niftmint with access to Enterprises within the 1871 network and to Enterprises looking for Web3 solutions.


About 1871: A Hub of Innovation

1871, the nonprofit global innovation hub behind the Web3 Innovation Lab, has a long-standing commitment to supporting innovators and entrepreneurs. Home to hundreds of startups and corporate innovators, 1871 provides a wealth of resources, including mentorship, workshops, and networking opportunities, all designed to accelerate growth and foster success.


Since its inception in 2012, 1871 has helped over 1,050 alum companies thrive, contributing to the creation of more than 14,700 jobs and raising over $3.7 billion in follow-on capital. Niftmint's journey with the Web3 Innovation Lab is set to be a significant addition to this legacy of innovation and success.


Stay Tuned for More

As Niftmint embarks on this exciting new chapter with the 2024 Web3 Innovation Lab, we invite you to stay connected. Subscribe to receive updates on the Web3 Innovation Lab news.



24 October 2022


Seattle, Washington - Niftmint announced the partnership with AppTech Payments Corp (NASDAQ: APCX) to provide the Niftmint for Conference NFTs solution for AppTech Payments at Money20/20 2023 in Las Vegas, the world's largest global fintech event.

With the Niftmint for Conferences NFT solution, AppTech Payments will be able to mint their own Conference NFTs and allow attendees to claim and view their NFTs directly inside of AppTech's website, without having to own a crypto wallet or actively manage their NFTs.


"AppTech has long been an innovative leader in the payments space, and we're thrilled to be partnering with like-minded organizations that want to continually push the bounds of interconnectivity and seamless engagement," said Jonathan Blanco, CEO of Niftmint. "We think Money 20/20 is one of the best places in the world to showcase the ease of making, claiming, and using NFTs with Niftmint's solutions, and AppTech is the best organization to do it."


Niftmint will be integrating its Niftmint for Conferences NFT solution directly inside of an AppTech digital environment for the launch of its Commerse Platform, and conference attendees will be able to claim these NFTs without having to visit any third-party websites or use any other services. AppTech and Niftmint will provide initial custody of the NFTs for the conference attendees, and will allow all participants to transfer their NFTs over to self-custody should they choose - or leave them in AppTech/Niftmint custody and get to enjoy the giveaway without any additional complexity.



About Niftmint

Niftmint is an eCommerce integration allowing brands to mint, display, sell, and custody NFTs directly in their eCommerce platforms, without needing to send customers to 3rd party marketplaces or introduce crypto workflows. With Niftmint, Brands can treat NFTs as digital inventory, and do what they’ve always been good at – giving their customers what they want. To learn more, visit www.Niftmint.com


About AppTech Payments Corp

AppTech Payments Corp. (NASDAQ: APCX) is an innovative Fintech company with an elite digital platform that powers seamless omni-channel commerce experiences for clients and their customers. To learn more, visit www.AppTechCorp.com


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