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Brand & Tokenization News


Laptop displaying software dashboard screens labeled "mintloops." Text: Introducing mintloops. Background: dark blue gradient. Mood: professional.

April 24, 2025 | Seattle, WA


In eCommerce, most customer insights come after a product is sold, through reviews, returns, or customer support tickets.


But what if you could learn what your customers think before they buy?


Meet Mintloops: a new kind of feedback tool that lives directly on your storefront, helping brands capture pre-purchase product feedback in real time. Whether you're testing new SKUs, launching a fresh collection, or want to know which colorway your audience prefers, Mintloops gives you answers before you commit to inventory, marketing, or scale.


What Is Mintloops?

Mintloops is an eCommerce integration that lets customers rate and react to your products before purchasing. Brands can feature any combination of products in a clean, stackable view—think of it like a swipeable, mobile-first rating experience—where customers give quick 1–5 ratings on what they like, what they don’t, and what they’d buy.


It's fast. Frictionless. And deeply revealing.

Laptop with Mintloops rating screen for Oxford Cotton Shirt. Maroon shirt shown, priced $79.50. Five-star rating option, navigation buttons.

Why Pre-Purchase Feedback Matters

Most brands only get feedback after a product hits the market. By then, the budget is spent. The inventory is stocked. The campaign has launched.

Mintloops flips the script. It gives you:

  • Early signals on customer interest and intent

  • Actionable insights before inventory or ad spend

  • Real-time feedback that informs product decisions

  • A built-in engagement loop that strengthens customer connection


In short, you don’t have to guess anymore. Your customers will tell you what they want—before they ever click “buy.”

Laptop screen displaying Mintloops dashboard with feedback and campaign stats. Notable details: 1,443 total feedback, 3 active campaigns, and 16.8% conversion rate.

How It Works

1. Install via your eCommerce Platform

Brands can install Mintloops from the eCommerce platform's app store (like Shopify), giving them access to the tool right within their dashboard.

2. Set Up a Stack View of Products

Choose individual items, collections, or seasonal drops. Create a simple, scrollable rating experience that your site visitors can engage with directly.

3. Customize the Experience

Personalize messaging, define your rating questions, and even choose a reward (if any) for customers who complete the loop, like early access, discounts, or loyalty points.


4. Collect Actionable Pre-Purchase Data

As customers rate products, you get live insights on what’s resonating. Sort feedback by product, user, time, or preference score—helping you decide what to promote, pause, or tweak.

Laptop screen showing a product catalog with sweaters and shirts using Mintloops. Prices, star ratings, and action buttons are visible.


The Value of Continuous Feedback—Before the Sale

Mintloops Real-Time Product Feedback

Mintloops is about looping customer sentiment into product strategy before you make the big decisions. Use it to:

  • Prioritize what to feature on your homepage

  • Test customer interest before buying inventory

  • Launch collections based on real demand signals

  • Improve product-market fit by listening early


When paired with Niftmint’s digital twin technology, Mintloops becomes part of a larger engagement and authentication stack, one that starts before purchase and extends far beyond.


Make Smarter Decisions. Before Checkout.

Whether you're launching new products or simply want to better understand your audience, Mintloops real-time product feedback helps you move from guesswork to insight—and from passive storefront to dynamic engagement.


Because feedback shouldn't be an afterthought, it should be the start of your product journey.


Start capturing pre-purchase product feedback today.


Because the best time to listen... is before they buy. Reach out to info@niftmint.com to learn more!


24 October 2022


Seattle, Washington - Niftmint announced the partnership with AppTech Payments Corp (NASDAQ: APCX) to provide the Niftmint for Conference NFTs solution for AppTech Payments at Money20/20 2023 in Las Vegas, the world's largest global fintech event.

With the Niftmint for Conferences NFT solution, AppTech Payments will be able to mint their own Conference NFTs and allow attendees to claim and view their NFTs directly inside of AppTech's website, without having to own a crypto wallet or actively manage their NFTs.


"AppTech has long been an innovative leader in the payments space, and we're thrilled to be partnering with like-minded organizations that want to continually push the bounds of interconnectivity and seamless engagement," said Jonathan Blanco, CEO of Niftmint. "We think Money 20/20 is one of the best places in the world to showcase the ease of making, claiming, and using NFTs with Niftmint's solutions, and AppTech is the best organization to do it."


Niftmint will be integrating its Niftmint for Conferences NFT solution directly inside of an AppTech digital environment for the launch of its Commerse Platform, and conference attendees will be able to claim these NFTs without having to visit any third-party websites or use any other services. AppTech and Niftmint will provide initial custody of the NFTs for the conference attendees, and will allow all participants to transfer their NFTs over to self-custody should they choose - or leave them in AppTech/Niftmint custody and get to enjoy the giveaway without any additional complexity.



About Niftmint

Niftmint is an eCommerce integration allowing brands to mint, display, sell, and custody NFTs directly in their eCommerce platforms, without needing to send customers to 3rd party marketplaces or introduce crypto workflows. With Niftmint, Brands can treat NFTs as digital inventory, and do what they’ve always been good at – giving their customers what they want. To learn more, visit www.Niftmint.com


About AppTech Payments Corp

AppTech Payments Corp. (NASDAQ: APCX) is an innovative Fintech company with an elite digital platform that powers seamless omni-channel commerce experiences for clients and their customers. To learn more, visit www.AppTechCorp.com





20 September 2022


Seattle, Washington - Niftmint announced the successful receipt of a $30,000 grant from Harmony, the organization developing the Harmony Blockchain. With this grant, Niftmint will be able to bring the Niftmint infrastructure to the Harmony Blockchain, providing its NFT integrations on top of the Harmony Blockchain. Harmony will be following up with an additional $20,000 grant upon the successful deployment of the Niftmint application to a brand’s storefront, utilizing the Harmony Blockchain to make, market, and sell NFTs.


“Harmony has continued to be one of leading entities in Blockchain development, with one of the most robust, active, and impressive communities out there.” said Jonathan Blanco, CEO of Niftmint. “With remarkable transaction volume and near-instantaneous finality, Harmony has been and continues to be one of the cornerstones from which we are excited to build our product on top of. We’re incredibly excited for the combination of technical prowess and communal engagement that building on top of Harmony will bring to Niftmint.”


With this grant, Niftmint is now working on completing its ‘Mint-Sell-Custody-Transfer’ process for NFTs on the Harmony Blockchain. At the completion of this integration, Brands will be able to sell Harmony-based NFTs directly in their ecommerce channels via native integration, without imposing Web3 requirements on the Brands. Consumers will be able to buy, view, and use their NFTs on these Brands environments without having to have wallets, cryptocurrency, or any other Web3 instruments – all on top of the Harmony Blockchain.


In awarding of the grant and providing funding for the completion of two out of the three grant milestones, Harmony has paid special interest to the significant value add to the Harmony community and their partners, as well as overall value add for utility of the Blockchain itself. To view the grant, visit https://talk.harmony.one/t/niftmint-nfts-for-brands-on-their-channels


About Niftmint


Niftmint is an eCommerce integration allowing brands to mint, display, sell, and custody NFTs directly in their eCommerce platforms, without needing to send customers to 3rd party marketplaces or introduce crypto workflows. With Niftmint, Brands can treat NFTs as digital inventory, and do what they’ve always been good at – giving their customers what they want. To learn more, visit www.niftmint.com




About Harmony


Harmony is an open and fast blockchain, designed as a bridge between scalability and decentralization. Its development went under the motto of “decentralization at scale,” with a focus on data sharing and the creation of fungible and non-fungible assets. Their Mainnet runs Ethereum applications with 2-second transaction finality and 100 times lower fees. To learn more, visit www.harmony.one.



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