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Brand & Tokenization News


Introducing Mintloops: Real-Time Product Feedback Before the Purchase
Brands usually hear from customers after a purchase—but by then, it’s too late. Mintloops changes the game by capturing real-time customer feedback before the transaction. Let your customers rate products in a simple, swipeable view, gather actionable insights, and make smarter decisions—on loop. Know what resonates before you commit to inventory, campaigns, or launches.

Jonathan G. Blanco
Apr 242 min read


The Dupe Economy Is Winning. Here's Why.
The dupe economy isn’t underground anymore—it’s mainstream. Consumers aren’t just buying fakes to save money; they’re rejecting unverified luxury. As brand trust erodes, status is shifting from logos to proof. In Part 1 of our series, we explore why the dupe economy is thriving—and what it means for the future of luxury.

Jonathan G. Blanco
Apr 213 min read


Rebuilding Trust in the Luxury Market
How Transparency, Technology, and Changing Consumer Behavior Are Forcing a New Era of Luxury. Niftmint’s “Rebuilding Trust in the Luxury Market” series is an exploration into how shifting consumer behavior, counterfeit culture, and transparency tech are reshaping the future of luxury. From superfakes to social media dupes, we unpack what it means to prove authenticity in a world where brand trust is on the line. Once upon a time, luxury brands didn’t need to prove anything.

Jonathan G. Blanco
Apr 174 min read
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