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Brand & Tokenization News


Innovation, Brand Experience, and Consumer Trust in the New Age of Luxury
Luxury is evolving. In a world flooded with dupes and lookalikes, consumers want more than status—they want proof. Digital twins offer verifiable authenticity, product history, and personalized engagement. The future of luxury belongs to brands that prioritize transparency, trust, and experience.

Jonathan G. Blanco
May 184 min read


How Social Media Made Knockoffs Aspirational and Built a New Kind of Influencer Economy
This blog is Part 4 of Niftmint’s “Rebuilding Trust in the Luxury Market” series, an exploration into how shifting consumer behavior,...

Jonathan G. Blanco
May 84 min read


The Collapse of Scarcity And the Fight to Reclaim Brand Trust
Scarcity used to define luxury. Now consumers want proof, not pretense. Explore how brands can reclaim trust in an age of overexposure.

Jonathan G. Blanco
May 65 min read
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