The Digital Product Passport (DPP) represents the evolution of the supply chain, transforming a regulatory obligation into a tool for competitiveness and trust.

The traditional retail model ended with the sale; today, the product itself becomes a digital portal that keeps the relationship with the customer alive.

The financial impact of this technology is massive: AI agents are estimated to influence $73 billion in global sales this season. Companies that have implemented personalized agents have seen conversion rates up to eight times higher than those of traditional social media, demonstrating that extreme personalization is the key to today's profitability.