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Brand & Tokenization News


How Brands Can Leverage Technology for a Better Consumer Experience
Luxury is no longer static. It’s living, evolving, and connected. The most innovative brands aren’t just selling rare products — they’re turning those products into platforms. A handbag isn’t just a possession; it’s a gateway to personalized experiences, services, and deeper brand relationships. This is Luxury 3.0: identity-led, tech-enabled, and designed for lasting trust.

Jonathan G. Blanco
May 274 min read
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Embracing the Digital Future: How Luxury Brands Can Adapt to the New Consumer Economy
The rules of luxury have changed. What once was defined by exclusivity, heritage, and scarcity is now being rewritten by a new generation of digitally fluent, trust-conscious consumers. These customers demand transparency. They expect a digital connection. And they reward brands that meet them where they are online, in real time, and with purpose.

Jonathan G. Blanco
May 223 min read
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Seizing the Moment: Recap of Consensus 2025 in Toronto
From flight delays and traffic jams to pitching on the main stage, Consensus 2025 in Toronto was an unforgettable experience. I had the honor of representing Niftmint in the PitchFest competition, advancing to the finals and sharing our vision with a global audience. Beyond the main event, I connected with founders, brands, and innovators exploring the future of tokenization. The momentum is real, and we’re just getting started.

Jonathan G. Blanco
May 204 min read
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