Prediction markets are proving to be “truth machines.” A clear example is Polymarket's “French whale,” which raised $80 million by relying on private data rather than traditional media narratives during the elections. This ability to filter out noise is driving the sector toward widespread adoption. In the future, we can expect these platforms to evolve beyond entertainment, integrating with traditional finance and serving as crucial tools for corporate forecasting and collective intelligence.

US consumers showed record engagement during the 2025 Thanksgiving holiday shopping weekend. The "Cyber Five" set new benchmarks for online spending and turnout as shoppers prioritized seeking value amidst continued economic caution, confirmed by NRF and Adobe Analytics data.

For the modern consumer, Black Friday marks the official start of holiday shopping, defined by unmissable deals and overflowing online shopping carts. Today, it is a multi-billion-dollar economic indicator driven by the unstoppable force of the internet and digital commerce.