Consumers aren’t hiding their fakes anymore—they’re flexing them. The rise of the self-aware dupe buyer is flipping the luxury script. It’s not about getting tricked; it’s about opting out of overpriced narratives and proudly signaling style on their own terms. In Part 2, we explore why labeled fakes are gaining social credibility—and what that means for the future of brand trust.
The dupe economy isn’t underground anymore—it’s mainstream. Consumers aren’t just buying fakes to save money; they’re rejecting unverified luxury. As brand trust erodes, status is shifting from logos to proof. In Part 1 of our series, we explore why the dupe economy is thriving—and what it means for the future of luxury.
How Transparency, Technology, and Changing Consumer Behavior Are Forcing a New Era of Luxury. Niftmint’s “Rebuilding Trust in the Luxury Market” series is an exploration into how shifting consumer behavior, counterfeit culture, and transparency tech are reshaping the future of luxury. From superfakes to social media dupes, we unpack what it means to prove authenticity in a world where brand trust is on the line. Once upon a time, luxury brands didn’t need to prove anything.
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