Luxury is evolving. In a world flooded with dupes and lookalikes, consumers want more than status—they want proof. Digital twins offer verifiable authenticity, product history, and personalized engagement. The future of luxury belongs to brands that prioritize transparency, trust, and experience.
Consumers aren’t hiding their fakes anymore—they’re flexing them. The rise of the self-aware dupe buyer is flipping the luxury script. It’s not about getting tricked; it’s about opting out of overpriced narratives and proudly signaling style on their own terms. In Part 2, we explore why labeled fakes are gaining social credibility—and what that means for the future of brand trust.
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