top of page

Thanks for submitting!

Niftmint | NFT News

Updated: Jul 14, 2022

Seattle, WA: NFT and Web3 Commerce Infrastructure company, Niftmint, has been awarded one of the fifty grants by Google for Startups Latino Founder Fund.

The Niftmint team is incredibly honored to share that we have been selected as a recipient of a $100,000 non-dilutive grant from Google for Startups Latino Founder Fund.

Niftmint's Founder and CEO, Jonathan G. Blanco, is a first-generation American whose parents immigrated from Venezuela in the early 1980s. As the only person in his family born in the United States, Jonathan has used what he views as a blessing as his motivation to go after solving really big problems and achieving large outcomes in entrepreneurship, rather than work for a large company or have a 9-5 job.

Niftmint is an NFT Commerce Infrastructure company that provides APIs to Brands, Agencies, and Organizations so they can mint, sell, and custody NFTs directly on their eCommerce platform and CMS. Niftmint handles all the cryptocurrency and crypto wallets on behalf of Brands and their customers, treating NFTs simply as Digital Inventory.

During his conversation with Nikita Prasad from Google for Startups Jonathan says, "I never thought, and when I say never thought, it never occurred into my brain, that I would be able to be a technology founder." Jonathan believes it's important for there to be Latino representation if only for the sole reason that Latino youth can see themselves in those positions and opportunities. Through his journey, the good days and the bad days in entrepreneurship, Jonathan hopes he can be an example for young Latinos and Latinas who want to get involved with technology and start their own startup one day. Watch the video below of when Jonathan is first notified by Nikita Prasad that he and Niftmint had been accepted into the Latino Founder Fund.

"Latino-led businesses are the fastest-growing segment of U.S. small businesses, but as an aggregate they only receive 2% of total U.S. venture capital funding, despite comprising 20% of the U.S. population." As a result, Google committed $7 million last year to go towards Latino founders.

At Niftmint we are incredibly grateful to Google for Startups for their funding and their commitment to the Latino community as well as other underrepresented groups in the Startup ecosystem. Where many large organizations, companies, and institutions have been performative in their support of underserved founders, Google has shown up and put its money where it counts, for which we are forever thankful!

If you'd like to learn more about Niftmint, collaborate, or see how NFTs can be added to your business, please visit and select Contact Us.

Meet the 50 Founders in the Latino Founder Fund and see why Google for Startups is focused on funding Latino Founders (read more)

FAQs (From Google for Startups)

Why is Google for Startups doing this?

We believe that funding Latino founders empowers entire communities. Access to capital, training, and support leads to greater economic opportunity and racial equity. Google is uniquely positioned to provide capital and support to help founders grow their businesses, and in turn, create space for founders to succeed and create greater impact for their community. The goal of this fund is to increase economic opportunity for promising Latino startup founders in the US. Capital is essential to run and grow a startup, and is disproportionately difficult to access for Latino founders. We hope this funding and support can catalyze the growth of Latino-led startups, foster innovative solutions to tough problems, and ultimately generate wealth for their communities.

What does a recipient from the Latino Founders Fund receive?

The Google for Startups Latino Founders Fund is a $5M fund that provides promising Latino-led startups non-equity cash awards to help fuel their businesses. Across the country, 50 founders will receive $100K in cash to help grow their business. They’ll also receive hands-on support from Google employees across the company, $100K in Google Cloud credits, and access to mental health therapists at no cost.

What can I call this award?

You can refer to this as funding, a cash award, cash, non-dilutive funding. This award consists of non-dilutive funding and hands-on support from Google for Startups.

Please do not call this award a "grant," a term that is mostly reserved for non-profits and carries some legal ramifications.

How did we determine eligibility for an award?

Recipients of the awards can be nominated by partners in the Google for Startups network or past recipients and/or have participated in programming from Google for Startups (e.g. Atlanta Founders Academy, Black Founders Exchange, Google Demo Day, Google for Startups Accelerator).

What was the selection criteria?

Selection was based on the strength of the founder’s application, startup size, readiness for funding, demonstrated traction, reach and impact, whether Google could uniquely support them aside from the capital, and the business must have raised less than $3M in funding in total. We also take into consideration demonstrated need for funding as some recipients may be put in more difficult fundraising positions than others because of the pandemic.

303 views0 comments

Updated: Oct 3, 2022

On September 22, Niftmint CEO & Founder Jonathan G. Blanco, spoke at SubSummit.

About the Conference

The SubSummit Conference is an annual conference dedicated to the subscription economy for DTC retail and eCommerce brands. This years event was held in Dallas, TX, along with virutally.

NFT Presentation at SubSummit

Niftmint Founder and CEO, Jonathan G. Blanco, recently spoke at the SubSummit Conference to a room full of brands, retailers, and eCommerce professionals about "What is an NFT?", how Brands have gotten involved so far with NFTs, and how Brands can sell NFTs on their channels using Niftmint.

Read recent article "What is an NFT?"

Watch complete NFT for Brands presentation below


About Niftmint

Niftmint integrates with Brands to simply mint, sell, and custody NFTs on their websites or apps without needing to manage cryptocurrency or a crypto wallet. The thought of selling NFTs can be overwhelming for brands due to cryptocurrency, minting, and custody, which why Niftmint handles this all on behalf of the Brand and their customer, allowing the transactions to occur via credit card.

If you are a Brand or partner who like to discuss your NFT strategy and begin selling NFTs, please visit and fill out the Contact Us form.

60 views0 comments

Updated: Mar 1, 2022

By now you have likely heard the term NFT, but what exactly is it?

Once obscure and understood by only a fraction of crypto enthusiasts, NFTs have slowly made their way into the public conversation with mainstream media sharing stories about the digital artist known as Beeple selling his NFT artwork for $69 million at Christie's; Visa purchasing a CryptoPunk for $150,000 as an artifact and to show their bullishness on cryptocurrency, and sports stars like Stephen Curry, Von Miller, Dez Bryant, and LaMelo Ball being part of the Bored Ape Yacht Club.

If you haven't seen NFTs in the news, you've likely encountered discussion on social media from friends, family, or work colleagues mentioning an NFT they purchased in their post, changing their profile picture to an NFT avatar, or sharing their thoughts on the future of NFTs.

If you still don't know what an NFT is, no need to worry. We will be sharing a comprehensive look at the logic, technology, and business opportunities of NFTs.

What does NFT mean? Does it stand for something?

To best understand an NFT, let's break it down into all of its parts and describe what each element means in and out of the NFT use case.


Let's break that down further starting with the meaning of the word fungible, which is something that is not unique but rather replaceable in nature due to its likeness or comparableness to something else for example a dollar or even a Bitcoin. The value of a dollar is the same as the value of any other dollar. If you had a dollar and exchanged your dollar with someone else's, you'd still have a dollar. Same with Bitcoin, if you swapped your Bitcoin with someone else's Bitcoin the same value would be assessed. You are no better or worse off for the exchange.

Non-Fungible If fungible items can easily be replaced or exchanged and represent the same value, non-fungible items are the opposite, as in they are unique or one-of-a-kind. Items that could be categorized as non-fungible include art, music, trading cards, memorabilia, a house, or land. Each item is unique and likely has varying values. Even if two items had the same value, they would still be non-fungible as they are different or if part of a series would have identifying markers (ie. 1 of 10).


A token in regards to cryptocurrency serves as an asset or unit of measure with a monetized value often residing on a blockchain. Tokens can be used to pay for use of the underlying platform or to exchange value on the network.

While ETH is a coin backed by the Ethereum blockchain, the most common cryptocurrency token is Ethereum's ERC-20 token which is a standard for building and minting Smart Contracts. Ethereum's token standard allows for anyone to create their own ERC-20 tokens.

Non-Fungible Token

A Non-Fungible Tokens is similar to a crypto token, though they store more information and uniquely identify items or assets. Information in the form of metadata is often stored in a locally hosted environment, with the ownership of that information being directly tied to the NFT on the blockchain. NFTs use the ERC-721 token standard which allows for different tokens tied to the same Smart Contract to have different values based on age or rarity. ERC-1155 allows items to be held in a single contract, differentiated by one another with minimal data.

NFTs primarily are based on Ethereums ERC-721 and ERC-1155 standards. There are other blockchains outside of Ethereum that have NFTs such as Solana, Tezos, Polkadot, and others.

Personas of NFTs: Artist, Buyer, and Marketplace

When we think about NFTs, we need to think about who is involved with the NFT process; the Artist, Buyer, Platform, and Collector.


The Artist is the creator of the art. Artists create digital works of art such as painting, drawing, videos, or music, and then add metadata via descriptions, features, and rarity which will be part of the NFT. The flexibility for artists is tremendous as they can create variations of their art, create collections, or one-of-ones.


The Buyer is the consumer of the artwork, just as they would be in the physical world. Buyers can purchase art that speaks to them from the artists they support. A buyer can hold on to the art piece and be a collector, just as they might collect any other item in the physical or digital world. Buyers can also become sellers or flippers of the artwork, purchasing the art for the intention of selling at a higher price in the future.


Marketplaces are currently where people go to purchase NFTs from Artist or from Buyers who have turned into Sellers. The most well know NFT marketplaces are OpenSea, Super Rare, Rarible, and Nifty Gateway. Art is minted (created) to the blockchain from these marketplaces to be listed, sold, and collected.

How to purchase an NFT

In order for someone to purchase an NFT, they typically need to go through a cryptocurrency workflow involving purchasing Etherereum and connecting a cryptocurrency wallet, most often a Metamask wallet. The user transfers their Ethereum to the Metamask wallet and these are the funds used to purchase the NFT on the Marketplace.

There are some Marketplaces that offer the ability to pay with a credit card, though typically this involves purchasing Ethereum in the marketplace at a higher than market rate and then using it for the instant purchase.

Upcoming Article Preview

Brands: The newest players in NFTs

While NFTs have primarily been taken up by Artists and Content Creators, there have been several brands that have been experimenting with NFTs. Brands like Coca-Cola, Pringles, Charmin, DKNY, Dolce&Gabanna, Taco Bell, Pizza Hut, Visa, and many others.

Brands getting into NFTs today are guided into a workflow that is not native to their shopping environments and adds layers of complexity that neither they nor their customers are accustomed to.


About Niftmint

Niftmint integrates with Brands to simply mint, sell, and custody NFTs on their websites or apps without needing to manage cryptocurrency or a crypto wallet. The thought of selling NFTs can be overwhelming for brands due to cryptocurrency, minting, and custody, which is why Niftmint handles this all on behalf of the Brand and their customer, allowing the transactions to occur via credit card.

If you are a Brand or partner who would like to discuss your NFT strategy and begin selling NFTs, please visit and fill out the Contact Us form.

573 views0 comments
bottom of page