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Brand & Tokenization News


Recapping our Web3 Holiday Mixer
Despite the "crypto winter," Seattle's Web3 Holiday Mixer was a resounding success in terms of networking and strategic vision. Attendees enjoyed a thoughtful panel discussion on the beginnings of crypto and charted a course toward a promising 2026. The consensus is clear: Web3's future lies in integrating DeFi tools with tangible assets, complying with new regulations, and enhancing user privacy.

Jonathan G. Blanco
Dec 11, 20252 min read


Decoding the Prediction Market Boom with Kalshi, Polymarket, and Fanatics
Prediction markets are proving to be “truth machines.” A clear example is Polymarket's “French whale,” which raised $80 million by relying on private data rather than traditional media narratives during the elections. This ability to filter out noise is driving the sector toward widespread adoption. In the future, we can expect these platforms to evolve beyond entertainment, integrating with traditional finance and serving as crucial tools for corporate forecasting and collec

Jonathan G. Blanco
Dec 4, 20255 min read


Record-Breaking Cyber Five: A Full Breakdown of Black Friday and Cyber Monday 2025 in the US
US consumers showed record engagement during the 2025 Thanksgiving holiday shopping weekend. The "Cyber Five" set new benchmarks for online spending and turnout as shoppers prioritized seeking value amidst continued economic caution, confirmed by NRF and Adobe Analytics data.

Jonathan G. Blanco
Dec 3, 20252 min read
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