Global commerce is undergoing a profound transformation. This shift, driven by regulatory pressure, evolving consumer demands, and urgent environmental imperatives, is reshaping how products are designed, tracked, sold, and sustained . At the core of this change is the Digital Product Passport (DPP) , mandated by the European Union’s Ecodesign for Sustainable Products Regulation (ESPR). For brands, this isn't just another compliance checklist—it’s the foundational infrastruct

At NRF Europe 2025 in Paris, Niftmint demonstrated how digital twins and Digital Product Passports are shaping the future of commerce. From authenticating physical products and preventing counterfeits to driving engagement and compliance, Niftmint is helping brands unlock new value across every customer touchpoint. This recap highlights key moments from the event, insights from global brands, and how Niftmint is building the next generation of retail innovation.

AI is reshaping commerce, but most models rely on scraped, untrusted data. For brands, that means fragile insights and limited scale. Blockchain provides the missing foundation, authenticating data, securing loyalty, and creating verifiable feedback loops. Together, AI and blockchain unlock trusted personalization, smarter predictions, and stronger brand-customer relationships.