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Brand & Tokenization News


Decoding the Prediction Market Boom with Kalshi, Polymarket, and Fanatics
Prediction markets are proving to be “truth machines.” A clear example is Polymarket's “French whale,” which raised $80 million by relying on private data rather than traditional media narratives during the elections. This ability to filter out noise is driving the sector toward widespread adoption. In the future, we can expect these platforms to evolve beyond entertainment, integrating with traditional finance and serving as crucial tools for corporate forecasting and collec

Jonathan G. Blanco
Dec 4, 20255 min read


Record-Breaking Cyber Five: A Full Breakdown of Black Friday and Cyber Monday 2025 in the US
US consumers showed record engagement during the 2025 Thanksgiving holiday shopping weekend. The "Cyber Five" set new benchmarks for online spending and turnout as shoppers prioritized seeking value amidst continued economic caution, confirmed by NRF and Adobe Analytics data.

Jonathan G. Blanco
Dec 3, 20252 min read


The Black Friday Economy: A Financial History of the World's Biggest Sale
For the modern consumer, Black Friday marks the official start of holiday shopping, defined by unmissable deals and overflowing online shopping carts. Today, it is a multi-billion-dollar economic indicator driven by the unstoppable force of the internet and digital commerce.

Jonathan G. Blanco
Nov 26, 20254 min read
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