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Brand & Tokenization News


August 28, 2024 | Seattle, WA.


Background: SEC issues Wells notice against OpenSea

Today, the U.S. Securities and Exchange Commission (SEC) issued a Wells notice against OpenSea, a leading platform for nonfungible tokens (NFTs). The notice, which typically precedes formal charges, suggests that the SEC may classify NFTs as securities, a move that has significant implications for the broader digital art and crypto industries.


OpenSea’s CEO, Devin Finzer, expressed shock at the SEC's stance, arguing that such a classification misinterprets the law and threatens to stifle innovation by placing undue legal pressure on countless online artists and creators. In response, OpenSea has committed $5 million to support the legal defense of NFT creators and developers who might face similar regulatory scrutiny.


This development is part of a broader SEC initiative to bring the crypto industry under its regulatory umbrella, with several prominent firms like Coinbase, Binance, and Kraken already engaged in legal battles with the commission. The SEC's actions have prompted concerns within the industry about the lack of regulatory clarity and the potential for innovation to be hampered by overreach.


The ongoing legal challenges have led some crypto companies to consider relocating outside the U.S. Meanwhile, SEC Chair Gary Gensler has consistently argued that much of the crypto industry already falls under the SEC's jurisdiction and that these lawsuits are necessary to ensure compliance. The controversy surrounding the SEC’s approach to crypto regulation has even entered the political arena, with figures like Donald Trump vowing to remove Gensler if elected, despite the president's limited power over the independent agency.


Could NFTs on OpenSea be considered securities?

While we do not believe NFTs are inherently securities, the way they are used on platforms like OpenSea could make them appear as such under the Howey Test, underscoring the nuanced nature of this ongoing debate.


Here are the four prongs of the Howie Test from a 1946 Supreme Court case, SEC v. W.J. Howey Co., which set a precedent for criteria to identify securities. All four criteria must be met to be considered a security.


  • Investment of Money: There is an investment of money or another form of capital.

  • Common Enterprise: The investment is in a common enterprise, meaning that the investors' fortunes are linked to those of the promoter or other investors.

  • Expectation of Profits: The investors expect profits from the investment.

  • Efforts of Others: The profits come primarily from the efforts of a third party or promoter rather than the investors' efforts.

Investment of Money: Yes

As most NFTs are sold, there is an Investment of Money, satisfying the first criteria. In the State of Washington, NFTs are taxed and therefore considered a product or item. Clearly items can be purchased that are not securities. Regarding the Howie Test, an Investment of Money is being made when purchasing an NFT on OpenSea. Common Enterprise: Not likely, but maybe

NFT Avatar collections commonly in quantities of 10,000 which were sold or promoted on OpenSea may fall into the Common Enterprise criteria, though could be argued that it does not fall into the criteria. The Common Enterprise was never between the consumer and OpenSea, though OpenSea did benefit from sales of the NFT and if prices went up. NFT avatar collections did the promoting and coordinated with investors. The SEC may hold the position that providing the platform for the Common Enterprise to take place holds OpenSea accountable.

Expectation of Profits: Yes, but was it from OpenSea?

NFTs were heavily promoted by projects and influencers as a means to make money. Whether on Twitter, Clubhouse, or Instagram, NFT projects would shill their collections and most would mention purchasing secondary on OpenSa as it was the most active NFT marketplace. OpenSea earned fees on every sale of an NFT project benefiting from the profits of the NFT, but OpenSea was not the one promoting the Expectation of Profits, it was the projects or influencers doing so. as with the Common Enterprise, the case would need to be made that since OpenSea had the platform where the Expectation of Profits occurred they are then liable.


Efforts of Others: Yes

NFTs sold on OpenSea went up in value based on the promotion, scarcity, and hype around the collection from projects and influencers. OpenSea could be considered to satisfy the criteria of Efforts of Others as they provided the platform, promoted certain projects on home pages and landing pages, and incentivized sales by offering royalties to sellers.


Howie Test Conclusion

Are NFTs on OpenSea a security? No, but we can see why the SEC could see them as such.

Niftmint's position on NFTs

At Niftmint, our position is clear: NFTs, by their nature, are not securities—just as a simple piece of paper isn't. However, the way an NFT or a piece of paper is used can determine its classification.


If an NFT is created to represent an investment, carries an expectation of profit in a common enterprise, or its value is dependent on the efforts of others, it could potentially be considered a security under U.S. securities law.At Niftmint, we have always maintained, with confirmation from our legal counsel, that NFTs are simply digital assets—programmable and more secure than standard digital content items. We use NFTs as infrastructure for creating digital twins of physical products and as mechanisms for authentication and loyalty, not for speculation or trading.


Niftmint believes every product will have a tokenized digital twin and is building the infrastructure layer to make it readily accessible for Brands and Consumers, without forcing them to own cryptocurrency or use cryptocurrency wallets as Niftmint manages on their behalf as a technology service.


The world continues to become more digital, while Brands offer more digital products and consumers ask for more digital products. Tokenizing real-world assets in commerce, which is creating digital products of physical products, is the most secure and complete means for Brands to offer digital products to their consumers. When you tokenize a product you can place all the key information about that product into the digital token's metadata. Key information can include authentication, warranty, service plans, rewards, loyalty, and insurance, which can all be programmable. Read our past Blog Post on NFTs are Worthless, so why are we building NFT Technology?


Unlike the speculative use cases of NFTs that became popular in 2020 and 2021, our focus has always been on the practical application of tokenizing real-world assets in commerce. This stance has remained unchanged and was the same stance we had during the NFT bull market three years ago. The SEC's recent Wells Notice to OpenSea does not affect our operations, as our use of NFTs is fundamentally different.


Crypto regulation is needed ASAP

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AI Confirms the Need to Tokenize
Jonathan talk about AI and Tokenization at the Blockchain Futurist Conference in Toronto

In the ever-evolving world of digital innovation, AI and blockchain technologies are rapidly changing the landscape of content creation, management, and ownership. At the recent Blockchain Futurist Conference held in Toronto, Niftmint CEO, Jonathan G. Blanco, had the opportunity to delve into these topics during a panel discussion. We are excited to share a key insight from that discussion, which you can watch in a short 2-minute video titled "AI Confirms the Need to Tokenize Physical and Digital Products" below.


AI Confirms the Need to Tokenize Physical and Digital Products

The Intersection of AI and Tokenization

AI is undeniably revolutionizing how we create and manage digital content. From automating complex tasks to enhancing creativity, AI makes content creation more accessible than ever before. However, with this accessibility comes a significant challenge: the rise of counterfeit goods and fake experiences. As AI becomes more sophisticated, so do the methods used to create counterfeit products that can deceive even the most discerning consumers. This raises a critical question: "How will consumers know what is real vs. what is fake?"


AI Confirms the Need to Tokenize Physical and Digital Products

The Solution: Tokenization

The answer lies in tokenization. By tokenizing an item—whether it’s a physical product or a digital asset—you create a point of origin that establishes its provenance. This process is not just about tracking; it’s about verifying authenticity and protecting intellectual property.


At Niftmint, we are pioneering this approach. Each brand can establish its own "origination wallets" or "token factories," as we like to call them. These wallets show precisely when and where digital products were created, attaching them to the appropriate physical products. This system ensures that consumers can trust the authenticity of their purchases, whether they're buying a physical item or a digital asset.


AI Confirms the Need to Tokenize Physical and Digital Products

Why This Matters

In a world where AI-driven counterfeits are becoming increasingly common, tokenization offers a powerful tool for managing and protecting intellectual property. It’s not just about creating digital assets; it’s about ensuring those assets are genuine and linked to their rightful owners.


This is exactly what we’re doing at Niftmint—leveraging the power of blockchain to secure the future of digital and physical products alike.



We invite you to watch the 2-minute clip Jonathan's talk at the Blockchain Futurist Conference in Toronto. In it, Jonathan dives deeper into these concepts and explores how AI and tokenization are poised to shape the future of digital asset management.


Click above to watch the video, and let us know what you think! Your feedback is invaluable as we continue to push the boundaries of what’s possible in the digital age.


Let’s continue the conversation—how do you see AI influencing the creation, management, and authenticity of digital and physical assets? Leave us your thoughts in the comments!


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0:23

why I'm assuming you care about is you

0:25

probably like those that IP and so the

0:29

biggest thing that any brand has to do

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is protect their IP so when you tokenize

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something right you're basically putting

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a digital wrapper around a Content file

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and you're stamping it on chain and

0:42

saying like hey this originated from

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this point of origin so every single

0:48

brand should essentially have their own

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token Factory or you know smart

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contracts and wallets where these things

0:54

are being uh created from initially so

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that way you understand and know where

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it actually came from CU I get this

1:00

question often it's like well what's to

1:01

prevent you know just anybody from

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tokenizing a an Hermes purse it's like

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nothing anybody could tokenize anything

1:09

but if it doesn't come from the point of

1:10

origin that the brand manages and

1:13

maintains there in fact you know that it

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it was counterfeit or it's not from your

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actual origination point so when we

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think about really what matters is I

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think of nfts as just simply

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infrastructure uh and all of you when

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you use Uber or Amazon or Netflix you're

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not like oh what cloud service provider

1:34

do they use right you actually just use

1:36

the product because has a good

1:37

experience and I think that's going to

1:39

be the same way as how we consume these

1:40

products is hey I want to make sure that

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when I buy a product it's exactly what

1:44

it says it is and it came from where it

1:46

says it was and the best way I can know

1:48

that is if it was in fact tokenized

English (auto-generated)

All From Jonathan G. Blanco


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NFTs and RWAs
Insights from Jonathan G. Blanco Panel Discussion - Toronto Blockchain Futurist Conference

During Niftmint CEOs Jonathan G. Blanco's recent panel discussion at the Blockchain Futurist Conference in Toronto, Jonathan was asked a thought-provoking question: 'What does the future of innovation in NFTs look like?" Jonathan's answer was simple yet profound—what Niftmint has been doing from the very beginning is precisely where the future of NFT innovation is heading.


The Invisible Integration of NFTs


Imagine a world where NFTs are part of our daily lives—something we interact with multiple times a day, without even realizing it. This is the future we here at Niftmint see, where NFTs are so seamlessly integrated into our digital experiences that they become invisible, functioning quietly in the background.


The key point is that consumers won’t care about the underlying technology, nor will they need to know. What will matter is the value and authenticity that these digital tokens bring to their everyday interactions.


The Digital World is Expanding


The world is rapidly becoming more digital, and with that shift, consumers are demanding more digital products and experiences. Whether it's digital art, collectibles, or virtual experiences, the desire for these digital assets is only growing. Brands are responding by offering more of these products, and the best way to deliver them securely and authentically is through tokenization.


Tokenization: The Future of Digital Products


When you tokenize digital products, you create the most secure and authentic method for delivering these assets to consumers. Tokenization ensures that each digital item has a verifiable origin, making it resistant to fraud and counterfeit. This level of security is not only crucial for protecting intellectual property but also for building trust between brands and consumers.


At Niftmint, we’ve been pioneering this approach from the start, and we believe this is where the real innovation in NFTs lies. It’s not just about creating flashy new tokens or jumping on the latest trend; it’s about integrating NFTs in a way that enhances the user experience without adding complexity.


Looking Ahead


As we move forward, NFTs will continue to evolve, becoming an integral part of how we interact with the digital world. From authenticating digital art to ensuring the provenance of virtual goods, the potential applications are vast and varied.


We'll be sharing more insights and videos from my Jonathan's at the Blockchain Futurist Conference next week, so be sure to stay tuned. To make sure you don’t miss out on any updates, check back frequently!


Watch the video here:




Innovations with NFTs and RWAs

Innovations with NFTs and RWAs

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0:01

Jonathan good afternoon everybody my

0:03

name is Jonathan G Blanco I'm the

0:05

founder and CEO in Niftmint I've been

0:06

working in retail technology for over a

0:09

decade and I've been working at the

0:11

intersection of web 3 and commerce since

0:15

2017 I think there's a lot of

0:16

interesting ways that Brands can be

0:18

using this technology in a simple way

0:20

for their

0:22

consumers are you most excited yeah so

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it really comes down to what we've been

0:27

building at niftmint from the get-go so

0:30

while I think that the traditional nft

0:33

use case is interesting I feel it's a

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very Niche use case I think there will

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always be people who trade Collectibles

0:40

just like you trade Pokemon cards or

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Magic the Gathering cards or or NBA

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Basketball cards but imagine telling

0:46

someone that the sports Market was as

0:49

big as the sports trading card Market I

0:52

use that as an example because I think

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that nfts will be used every single day

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by every single one of you and you won't

0:58

even know or frankly even care that's

1:01

what we're building at Niftmint and so when

1:03

we think about tokenization we don't see

1:05

it as uh a single singular product that

1:09

goes up and down in value we see that as

1:11

a method to secure the products and

1:13

experiences that you already care about

1:15

so if you buy a product you get a

1:18

product token and it's you as a consumer

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don't care that it's a token you just

1:23

now get the digital version of that

1:26

product bag so it could be simply part

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of your digital closet but even better

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is if it has all the key and core

1:33

information the warranty information the

1:36

manufacturing details the lot number

1:38

serial number uh the ability to to have

1:41

it fixed in some in in some future and

1:43

then being able to attribute and attach

1:45

the physical to the digital so that's

1:47

how we see tokenization really taking

1:50

off and we're already working with

1:52

Brands who are trying to implement this

1:54

overall

English (auto-generated)



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