If UCP becomes the industry standard, Google will control which products AI agents "see," how that data is formatted, and most importantly who ranks first. This is Google Shopping 2.0, with one critical difference: this time, the customer may never even visit your website.

Tokenization involves creating a unique, secure, and immutable digital identity for a physical object.

A DPP is a secure digital record that follows a physical product throughout its entire lifecycle, containing vital sustainability and origin data.